Suppose you are spending ₹1 lakh, ₹5 lakhs or even more on an attractive website. The colours are spot on, the animation is smooth and the design is as if from a Fortune 500 company.

Now, let me ask you a question which is very simple:

How many leads were created in the previous month?

If the answer to this question is “not many” or “none at all", your web pages could be your website and not your business asset; they may be an expensive digital brochure.

Many business owners invest a lot of time and money in building their websites and designing them to look nice but do not remember that the most crucial factors of a business website are to generate leads, attract customers and boost business revenue.

The Biggest Website Myth

One of the most common misconceptions among businesses is the following:
It's a belief that has long been prevalent in the Internet marketing world.
It's a thought that has been around for a long time in the online marketing world.
Unfortunately, it's not how things work in the digital world.
A great looking website is essential, but it isn't enough to create inquiries, sales or leads to new customers.

Let's imagine:

Would you rent the busiest part of the city and not mention it to anybody?
Probably not.
But thousands of businesses go online each year, hoping that their users will discover them.
A website is more than just ‘how it looks'. It's all about performance.
How is it that some websites are able to generate leads?
Websites that are successful have a purpose.
Each page, button, image and content should have the people moving through it towards action.

This action could be:

A contact form is used to be completed. A contact form can be completed.

•           Booking a consultation
•           Requesting a quotation
•           Calling your business
•           Downloading a brochure
•           Making a purchase

Website lead generation vs. non-lead generation is all about optimisation. Vistors are not the point; the objective is to attract them. The objective is to make visitors into customers. The True Price of a Non-Going Website.

Let's make an exercise.

Suppose that you have 1000 visitors to your website each month.
Twenty potential leads are all the result of a 2% conversion rate.
Suppose that the average deal value is ₹50,000.
This is a potential business opportunity of ₹10 lakhs.
However, if your website isn't geared towards lead generation, those visitors will simply go away without reaching out to you.
That's money going down the drain each and every day.
The price of a bad website can be a lot greater than the investment in creating a good website.
All websites look like brochures, so here are some signals of how your website is being brochure-like.

Look at the following questions and reflect on them:

1. Does your value proposition make sense?

Would a visitor be able to figure out what you do in the first 5 seconds?
Otherwise, you've got your attention gone in an instant.

3. Are You Headed For Success?

Buttons like:
Contact us for a free consultation.

•           Request a Quote
•           Schedule a Demo
•           Contact Us Today

Provide information about next steps to help users. The visitor browses and leaves without calls to action.

3. Is your website mobile-friendly?

Nowadays, most of the traffic on websites is on mobile devices.

If your site isn't optimised for mobile, it can significantly impact your conversions.

4. Do You Have a Website That's Optimised for Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) assists potential customers in finding your business online.

Even the most gorgeous website can go unseen if you're not using SEO.

5. Do You Have Any Performance Tracking?

Do you know?

How many people visit your website?

•           Which pages are the best?
•           Where users leave?

What are the opportunities to put marketing strategies into place that will help to generate leads?

Otherwise, you're having decisions with no data.

Why UX and how to apply it:

Controversially, one of the largest elements that impacts website conversions is user experience (UX).

Visitors expect:

•           Fast loading speeds
•           Easy navigation
•           Clear messaging
•           Relevant information
•           Simple contact options

When users are unable to find what they're looking for, they leave. Studies have consistently indicated that it only takes a few seconds to make a decision about a website. Trust is gained when positive user experience is created.

Trust generates enquiries. Enquiries generate business. The Best Formula to Make a Lead-Generating Website. The best business websites have all of the following elements:

Professional Web Design
First impressions matter.
A neat and tidy design increases credibility.
Strategic SEO
SEO helps to make sure that your site is found by individuals that are looking for your services.
Conversion-Focused Landing Pages
Often, a landing page can be created specifically to direct visitors towards a given action.

Valuable Content

Blogs, guides, case studies and FAQs set the tone for authority and better ranking on search engines.

Imagine running:

•           Google Ads
•           Social Media Ads
•           SEO Campaigns
•           Email Marketing

Funnelling all those leads to a site that isn't convertible. It's the same as pouring water into a bucket with holes in it. You must have a website as the base of your digital marketing. Ultimately, all marketing activities will link visitors to a site that can turn them into leads and customers.

This is a quick challenge for business owners.

Spend 5 minutes today and go to your website as if you were a potential customer.

Ask yourself:

•          Do I have a clear understanding about what this business is?

•          Can they be called upon easily?

•          Do I trust them?

Do I feel called to take action?

•           Would I be a customer?

If any of the "yes" or "no" answers to these questions is "no", there is some room for improvement.

Final Thoughts

Visitors will be impressed by a beautiful website. However, impressions don't pay the bills.

Leads do.
Customers do.
Revenue does.

Your website needs to be more than a web brochure. It should be a strong lead generation tool, which can work around the clock for your business.

We at YoKrazy think that it's more than just about making something look good in order to make it a successful website development. It's about creating a platform that will draw traffic, enhance user experience, boost conversion rates, and lead to business growth that is measurable.

After all, a great website that has no leads is a pricey brochure.
What was the number of leads for your website last month?
When you don't know the answer, you may need to begin asking the right questions.