In the modern digitalized and fast-moving world, a large number of business owners silently pose themselves the question:

Why do we not get our marketing to go on after spending so much money?

You are not alone who had a feeling like this. Actually, this is the central issue behind the failure of many businesses in digital marketing, not that marketing does not work, but rather because it is in many cases undertaken out of context, without clarity, and in isolation of the actual business objectives.
The founders, decision-makers, and growing teams who are frustrated, confused or displeased with their marketing performance will find this blog. Is it time to have an honest conversation on what is actually being wrong and how to make it right.

It is not Marketing that is the Real Problem. It's Misalignment.

Most businesses do not struggle due to the fact that they are not marketed. They are troubled by the fact that their marketing no longer even relates to their reality in business.

You may have:

Advertise without knowing your clients. Spent on SEO but was unaware of what keywords are converting. Created a social media presence that is aesthetically pleasing and brings in no revenue. This is more so in digital marketing among small businesses where budgets are lean and there is no room to lose. It does not happen that marketing fails overnight. It dies gradually when one takes action without planning.

Why Digital Marketing is a Failure in Businesses.

The one-size-fits-all approach is one of the largest causes of failure of digital marketing.

Businesses are often sold:

·      Fixed packages

·      Predefined deliverables

·      Monthly retainers of non-specific results.

·      What they do not get sold is the understanding.

·      Marketing can be handled as a checklist:

·      Run ads

·      Post on Instagram

·      Do SEO

However, marketing is not a matter of doing. It has to do with purpose and orientation.

Business Growth vs. Social Media Visibility.

One of the most misconceived tools of marketing today is social media.

Several companies pay much attention to:

·      Followers

·      Likes

·      Reels going viral

However, being seen without a reason is not a way to grow.

A restaurant can have 20,000 followers but not full tables has not won. Neither has a service business that has several thousand likes and no enquiries. The marketing strategy towards business growth should not be distracted by social platforms. In the absence of a definite funnel – between attention and action – social media is noise.

SEO is just content creation without a strategy. SEO has been put at a disadvantage of being a long-term solution; though that is the case, it does not imply it should be aimless.

Common mistakes include:

Blogging without knowing the purpose of search. Mostly focusing on the keywords that appeal to the people reading the article, rather than making purchases. No conversion pathway found on publishing content without conversion pathway. SEO is most effective when it is achieved in line with what the customers are currently searching what you actually want them to do next. In case your SEO activities are not channeling the visitors to inquiries, downloads, or calls, you must reconsider the strategy. Ads will not salvage a tarnished reputation. Paid advertisement is potent but when it is all the other things are in place.

Driving traffic to:

·      Confusing websites

·      Generic landing pages

·      Unclear offers will never result in spending being fruitful.

Advertisement intensifies what is in existence. In case the message you have is poor, the advertisements will just expose you to the same issue of poor messaging in a shorter period.

Businesses need to consider the question before placing advertisements:

·      Is our value proposition articulated?

·      Does it have the next step evident to users?

·      Are we aware of what success looks like?

In the absence of these answers, paid advertising is more of a guess. The channels are not what a marketing strategy of business growth begins with, but clarity.

·      It answers questions like:

·      To whom exactly are we addressing?

·      What is the problem we are addressing to them?

·      Why not others in preference of us?

·      What should we have them do?

When these questions are not taken into account, marketing is reactive. Marketing becomes predictable once they are answered. The difference in the way YoKrazy presents its marketing strategies. Marketing at YoKrazy is not a service to be sold but rather a problem that needs to be addressed.

Rather than driving tactics, it is about:

·      Knowledge of the stage of business.

·      Categorising actual bottlenecks.

·      Matching message and customer action.

·      Selecting channels that do make sense.

In other cases, that is postponing advertisements. At other times it involves mending the site, and sometimes it is making everything simple. Growth is not accomplished by doing more, it is achieved by doing the right things. Easy Method of Assessing Your Existing Marketing.

Ask yourself:

Are we familiar with the reason why we are utilising every marketing channel?

Is it possible to define what success looks like?

Are we working towards actual business results?

When the response is vague, then it is not the failure, just a response.

Marketing is most effective when it is rational, quantifiable, and business-focused.

You are not the problem.

·      When marketing has frustrated, overwhelmed or made you sceptical, draw back.

·      You're not bad at marketing.

·      You haven't failed.

·      Probably you have just been sold solutions without knowing the problem.

As soon as the basis of marketing decisions is laid on clarity and purpose, results cease to become accidental and begin becoming predictable.

It is then that marketing starts to pay off.